"Do what you love, love what you do"

What is branding?

Branding intro

Branding | You know that moment when you’re headed to your favorite restaurant? The one you love not for just your favorite dishes or appetizers, but because you love the excitement you feel when ordering a table at their beautiful website, walking up to the restaurant, it’s uniquely displayed sign drawing you in. There’s something about this place, more than just the food. The way they present their menu, the ambiance music and the fun, branded uniforms of the staff bring a special something to the table. The Vibe you’re picking up makes the food taste even better.

 

It’s not just your product itself that’s going to draw your customers in. Branding is about creating an entire package, that keeps your customers invested, interested and coming back for more. They shouldn’t just enjoy the meal, they should love walking into the restaurant. They should feel excited to see your name displayed and associate it with the quality of your food. Pimmies is here to help you create such a custom experience for your clients. Want to know how? Then keep on reading…

Branding defintion

Your brand is not what you think your business is, it is the way other people see your business. It is your reputation, the way you speak to your customers, your business values, products, marketing, customer service and visuals. All together they reflect your company in a certain way. As a brand designer we have the power to influence this perception wich is more important than ever in a saturated market. When done right, this can give you a huge advantage over of your competitors. 

So what does Pimmies?

Pimmies can help you out to set the direction for all of the elements that make up your brand influencing the perception of you and your business by creating a unique look and feel for your brand. It doesn’t instantly help you to get new customers or leads, but it’s probably the best long-term investment you’ll ever make because like it or not, we all judge a book by it’s cover. When your brand identity is done well, it will serve your business for the rest of it’s existence that’s why it’s totally worth investing in even tough it won’t be cheap.

So why hire a professional?

Depending on your business goals and needs it can be a huge advantage to hire a professional identity designer. If you are a small business getting customers from your friends and family referrals and your’re happy with that, it can be very expensive and it’s probably not worth hiring a professional. As long as your services are good nobody minds about your visuals.

however,  if you’re in an industry with a ton of competition where visuals can increase the experience your customers have with your brand, you should think about hiring a professional. Think of the hospitality industry, fashion industry, wellness industry or the food and beverage industry. 

The benefits

  • Look more established
  • Don't get shopped on price
  • Be memorable
  • Create desire
  • Look bigger
  • Pride for your business

Excited to work with me?

Pimmies always aims to provide unique high quality work with creative solutions that fit within your budget. To provide a full commitment and ensure a high quality of work Pimmies only takes on a select amount of projects at a time, so be sure to grab a seat before it’s too late.